|
A recognized leader in the market research industry, with 30+ years of experience helping clients improve the ROI of their marketing and sales activities. A pioneer in developing and applying many of the techniques used by today’s leading companies. Strong academic and leadership credentials.
Over the course of my career I worked directly with most of the top consumer goods companies, including Clorox, ConAgra, Diageo, Johnson & Johnson, Kraft, Ocean Spray, PepsiCo and Unilever, many of the largest pharmaceutical companies, including AstraZeneca, Merck, Pfizer and Wyeth, and other companies in a variety on industries.
I've also been a guest lecturer at Columbia, Cornell, Dartmouth, Duke, Northwestern, Wharton and Yale.
At this stage of my life, I am enjoying being an analyst again, working on interesting projects for a small number of clients.
Specialties: new product forecasting, new product analysis, controlled store tests, matched market tests, advertising weight tests, matched physician tests, test market design and analysis, marketing mix analysis, promotional response modeling and price elasticity analysis.
|
